Mercedes Benz: EQE Touchscreen
Brand
Date
Apr 2024
Description
This commercial for the Mercedes Benz EQE electric vehicle tracks the car across a scenic highway using dynamic motion blur to emphasize movement. The film transitions between external landscape shots and intimate views of the interior, focusing on the MBUX Hyperscreen dashboard. Cinematic camera movements highlight the digital interface, ambient lighting, and interactive controls of the EV. The production, supported by Merkley+Partners and CASEY, leans into a futuristic aesthetic with live-action techniques to showcase the integration of automotive luxury and technology.
Style
Horizontal, Cinematic, Futuristic
Industries
Color
Navy
Charcoal
Background
Road
Context
TVC / TV Commercial
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