Mercedes Benz introduces the EQE SUV, a new addition to its electric vehicle lineup, presented through a promotional campaign focused on its dynamic driving capabilities and refined exterior aesthetics. The creative direction, led by antoni Holding GmbH, captures the vehicle navigating open roads and mountainous landscapes.
The film utilizes cinematic live-action techniques to emphasize the design language of the EQE SUV, showcasing specific lighting signatures, the emblem, and the vehicle in motion. Production was managed by Abelone Films GmbH with production service provided by Falca.
