Mercedes Benz: EQ Range
Brand
Date
Apr 2025
Description
Mercedes Benz presents a commercial spot for the EQ electric vehicle range, focusing on the intersection of design and electrification. The campaign centres on the vehicles' aerodynamic profiles and digital interfaces, set against a minimalist white studio backdrop. Produced by Le Berg with creative direction from Agency Antoni, the production utilizes live-action technique to highlight metallic paint finishes and precise studio lighting. The spot integrates crisp sound design from Studio Dropped and AMP Music & Records, with extensive post-production and visual effects provided by storzescherich, Studio Gessner, and Time Based Arts.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
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