Mercedes Benz presents a commercial spot for the EQ electric vehicle range, focusing on the intersection of design and electrification. The campaign centres on the vehicles' aerodynamic profiles and digital interfaces, set against a minimalist white studio backdrop.
Produced by Le Berg with creative direction from Agency Antoni, the production utilizes live-action technique to highlight metallic paint finishes and precise studio lighting. The spot integrates crisp sound design from Studio Dropped and AMP Music & Records, with extensive post-production and visual effects provided by storzescherich, Studio Gessner, and Time Based Arts.
