Mercedes Benz: Defining Class

Jan 2024

This cinematic commercial for Mercedes-Benz, titled Defining Class, anchors its narrative around actor Matthew Macfadyen. The production transitions between moody night-time exteriors, polished hotel interiors, and architectural settings to showcase the brand’s luxury automotive identity. The film utilizes a sophisticated live-action technique, focusing on detailed interior car technology and high-end aesthetics. With moody color grading and precise art direction, the spot emphasizes a formal tone throughout the sequences. The project was created by agency antoni, with production handled by Anorak and Laokoon Filmgroup. Post-production and VFX were managed by Cabin Edit, Bepic Studio, and Rare Medium TV, with music and sound design provided by Ballad.

Horizontal, Cinematic, Moody

Hotel Lobby

TVC / TV Commercial