Mercedes Benz: Cinderella
Brand
Date
Aug 2021
Description
This promotional featurette for the feature film Cinderella offers a look into the design process behind the production's costumes. The project captures the development of signature elements, including the glass slippers and gowns, through a blend of documentary-style interviews and cinematic storytelling. Creative agency Merkley+Partners led the production, which features insights from costume designer Ellen Mirojnick. The piece contrasts archival sketches with live-action footage of the film’s wardrobe, highlighting the fusion of fairy-tale aesthetics with a contemporary approach.
Style
Documentary, Horizontal, Clean
Industries
Color
Jet Black
Ivory
Background
Set-dressed
Context
Brand Film / Corporate Video
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