Mercedes Benz: #BenzKnowsHow
Brand
Date
Oct 2023
Description
Mercedes Benz presents #BenzKnowsHow, an expansive campaign that explores the intersection of luxury automotive aesthetics and modern personal style. The project features a series of stylized sequences and expressive portraiture, leaning into a blend of candid backstage moments and high-polish editorial vignettes. Produced by Sequoia Content, the work employs a cinematic visual language characterized by warm tones and atmospheric lighting. By integrating both vintage and contemporary settings, the campaign utilizes a combination of live-action techniques and film-inspired textures to highlight the individual creative processes of its featured cast.
Style
Vertical, Cinematic, Warm
Techniques
Super 8 / 16mm
Industries
Context
Advertising Campaign
Associated creatives
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