Mercedes Benz
AG GLC
Brand
ProjectAG GLC
Date
Feb 2025
Description
Mercedes Benz presents the AG GLC in a dynamic 3D animation that tracks the assembly of the luxury SUV from abstract elements. The piece utilises complex VFX and 3D rendering to construct the vehicle frame and interior details from light streams and particle effects. Set against a tranquil twilight landscape, the film balances a futuristic aesthetic with warm sunset lighting. Close-up sequences highlight the refined textures of the perforated white leather seating and faceted grille components, all tied together by a precise cinematic colour grade.
Style
Horizontal, Cinematic, Warm, Futuristic
Techniques
3D render / CGI, VFX / visual effects
Industries
Luxury Automotive
Color
Navy
Pure White
Background
Sunset Sky
Context
Advertising Campaign, Brand Film / Corporate Video
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