Menulog What's Good In Your Hood -- Gosford 2025

About

The 'What's Good In Your Hood' campaign for Menulog centres on the Gosford community, highlighting local neighborhood life through a series of high-energy vignettes. The commercial utilizes a live-action technique to capture a variety of residents in communal settings, ranging from street parades featuring giant inflatables to candid interactions outside local shops. The spot leans into a playful and warm aesthetic, punctuated by sequences featuring residents in coordinated tracksuits. Produced by Heckler Sydney and Made Promptly with creative direction from Thinkerbell, the project focuses on regional vibrancy and food-centric community moments. The execution relies on a cinematic approach that balances kinetic motion with distinct retro stylings.