Menulog What's Good In Your Hood -- Gold Coast 2025

About

Menulog brings local culture to the forefront in this vibrant commercial campaign for the Gold Coast. Titled 'What's Good In Your Hood,' the film captures community life through a series of energetic vignettes, ranging from rapping duos to unexpected encounters on local streets. The project leans into a lively, fast-paced editing style to showcase the region's food delivery landscape. By blending live-action technique with playful, high-energy character moments, the film highlights a variety of culinary dishes against the backdrop of suburban neighbourhoods. The spot features warm color grading to emphasize a sense of local familiarity. Creative direction and agency duties were led by Thinkerbell, with media strategy provided by UM. Production was handled by Heckler Sydney and Made Promptly, with Heckler Sound providing the music and sound design.