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MEGA SUEN

Brand Identity
Brand
MEGA SUEN
ProjectBrand Identity
Date

Jun 2021

Description

United Design Lab developed the brand identity for MEGA SUEN, a project focused on minimalist visual systems and packaging design. The identity relies on high-contrast monochrome layouts, utilizing bold sans-serif typography as the primary graphic element across various collateral pieces. The suite includes printed materials, care labels, and packaging inserts that integrate tactile elements like gingham fabric swatches. By combining a stark black and white palette with accents of vibrant green and peach-orange, the design establishes a clean, modern aesthetic. The project prioritizes graphic clarity and consistent typographic rhythm across both physical packaging and digital 3D renders.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography

Color
Jet Black
Context

Advertising Campaign

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