United Design Lab developed a comprehensive brand identity for MEGA SUEN, establishing a cohesive visual system across packaging and collateral. The project leans into minimalist design principles, utilizing high-contrast typography and a stark monochrome palette punctuated by vibrant green and peach-orange accents.
The execution integrates tactile elements, such as gingham fabric swatches, alongside structured graphic elements like care labels, envelopes, and packaging inserts. By pairing bold sans-serif headlines with clean, geometric iconography, the identity maintains a distinct graphic impact throughout its commercial applications.
