MEGA SUEN: Brand Identity
Brand
Date
Jun 2021
Description
United Design Lab developed a comprehensive brand identity for MEGA SUEN, establishing a cohesive visual system across packaging and collateral. The project leans into minimalist design principles, utilizing high-contrast typography and a stark monochrome palette punctuated by vibrant green and peach-orange accents. The execution integrates tactile elements, such as gingham fabric swatches, alongside structured graphic elements like care labels, envelopes, and packaging inserts. By pairing bold sans-serif headlines with clean, geometric iconography, the identity maintains a distinct graphic impact throughout its commercial applications.
Style
Horizontal, Commercial, Minimalist, Graphic
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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