ME+EM: ME+EM Swim
Brand
Date
May 2025
Description
ME+EM presents a collection for its swim line, captured in an editorial campaign that leans into a sun-drenched, coastal aesthetic. Through the lens of photographer Rodrigo Carmuega, the imagery highlights the textures and clean lines of the swimwear, utilizing natural light and warm tones to define the visual mood. Featuring model Swati Eck, the project balances commercial utility with editorial precision. The compositions range from tight, detail-focused portraits to wider shots set against beachside and poolside backdrops, integrating elements of analogue film and golden hour lighting to underscore a refined, seasonal sensibility.
Style
Vertical, Warm, Editorial
Techniques
Natural light
Industries
Context
Lookbook
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