ME+EM
ME+EM July Lookbook
Jul 2025
The ME+EM July Lookbook is a fashion editorial campaign that captures the brand’s summer collection against a backdrop of sun-drenched, urban rooftop terraces. Photographed by Rodrigo Carmuega, the imagery utilizes natural light and a clean, vertical composition to emphasize the structural tailoring of the apparel. The series features model Ansley Gulielmi across a range of settings, from structured professional attire to more relaxed, seasonal knitwear. Stylistically, the work leans into an editorial aesthetic that prioritizes sharp, contemporary lines, with additional texture provided by subtle lens flares and the characteristic softness of analogue film techniques. Hair by Kota Suizu and makeup by Thomasin Waite complete the look with a focus on polished, natural styling.
Editorial, Vertical, Warm, Clean
Natural light
High Street Fashion
Rooftop
Lookbook
