ME+EM
ME+EM February Lookbook
Brand
ProjectME+EM February Lookbook
Date
Feb 2025
Description
The ME+EM February Lookbook presents a collection of classic silhouettes and tailored apparel captured in a minimalist studio environment. The project emphasizes clean lines and garment textures, utilizing warm, soft lighting and a neutral palette to focus on the clothing's craftsmanship. The series features model Vilma Sjöberg, with photography by Kulesza & Pik. Each portrait maintains a consistent aesthetic through editorial styling, incorporating hair by Kota Suizu and makeup by Niamh Quinn. The campaign highlights a range of knitwear, denim, and tailoring, leaning into editorial and lifestyle sensibilities to define the season.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
Grey Seamless
Context
Lookbook
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