ME+EM: ME+EM April 1 Lookbook

Apr 2024

The ME+EM April 1 Lookbook highlights the brand's seasonal collection through a series of fashion editorial portraits. Shot on location against rugged, textured stone backdrops, the campaign prioritizes clean lines and a minimalist aesthetic to showcase the tactile qualities of the apparel. Photographer Hordur Ingason captures the collection under bright, natural light, utilizing warm earthy tones to frame the garments. Creative direction by Ashleigh Barrie ties the series together, featuring model Nigina Sharipova in a variety of tailored suits, knitwear, and midi dresses. The imagery makes use of analogue film techniques to emphasize organic textures and soft shadows across the vertical compositions.

Editorial, Vertical, Earthy, Clean, Warm

Natural light

Stone Texture

Lookbook