ME+EM

Apr 2024

The ME+EM April 1 Lookbook is a fashion editorial campaign that leans into a refined, minimalist aesthetic. Photographed by Hordur Ingason with creative direction from Ashleigh Barrie, the series features model Nigina Sharipova positioned against weathered, textured stone walls and rocky pathways. The work channels a warm, earthy color palette, using natural light to emphasize the tactile quality of the collection’s knits, denim, and tailoring. Shot with an editorial approach, the imagery uses vertical framing to highlight the movement and silhouette of pieces ranging from structured suits to tiered midi dresses. The production utilizes clean, sharp shadow play to contrast the rugged outdoor environment with the soft, polished textures of the garments.

Editorial, Vertical, Earthy, Clean, Warm

Natural light

High Street Fashion

Stone Texture

Lookbook