ME+EM: AW24 OOH campaign

Oct 2024

ME+EM presents its Autumn/Winter 2024 out-of-home campaign, a series of fashion portraits set against the backdrop of London streets. Captured by photographer Cass Bird with creative direction from Ashleigh Barrie, the campaign highlights the brand's focus on layered tailoring and textures through a clean, editorial lens. The imagery makes use of soft natural light to emphasize the structured silhouettes and varied fabrications of the seasonal collection. The project features model Saskia de Brauw, styled by Kate Phelan, showcasing looks that range from monochrome portraiture to vibrant, earth-toned street ensembles. The production team included hair stylist Syd Hayes, makeup artist Vassilis Theotokis, and director of photography Eoin Mcloughlin, who collectively maintain a polished, commercial aesthetic across the outdoor locations.

Vertical

Natural light

Street

Out of Home (OOH)