ME+EM

AW24 OOH campaign

Brand

ME+EM

ProjectAW24 OOH campaign

Date

Oct 2024

Description

The ME+EM AW24 out-of-home campaign features model Saskia de Brauw in a series of urban-focused portraits. Captured by photographer Cass Bird with creative direction from Ashleigh Barrie, the project highlights the collection's focus on layered tailoring, textured knits, and functional outerwear. The imagery utilises soft, natural light to emphasise fabric details and structured silhouettes against city backdrops. Styled by Kate Phelan, the wardrobe presents a blend of formal and casual elements, from pinstriped coats to corduroy separates. The production team included hair stylist Syd Hayes and makeup artist Vassilis Theotokis, with Eoin Mcloughlin serving as director of photography. These editorial and commercial portraits lean into a clean, monochrome aesthetic, punctuated by earthy tones throughout the street-level compositions.

Style

Vertical

Techniques

Natural light

Industries

Designer Fashion

Background

Street

Context

Out of Home (OOH)