Medical Museion
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2023
Description
Medical Museion developed a new brand identity, centered around a curated publication series that explores the intersection of science and culture. The editorial design, produced by Schønning Jart, relies on a minimalist aesthetic, utilizing Arena and Fedrigoni paper stocks to emphasize tactile qualities and material depth. Photographed by Klaus Langelund Møller, the project documentation captures the books across varied textured surfaces, from woven fabric to dark wood. The imagery utilizes natural light and high-contrast typography to highlight the clean, column-based layouts and archival reproductions featured throughout the series.
Style
Clean, Editorial, Vertical
Techniques
Natural light
Industries
Digital Media & Publishers
Color
Pure White
Context
Editorial
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