Medecins Du Monde
We Don't Care
Brand
ProjectWe Don't Care
Date
Jan 2025
Description
Medecins Du Monde’s campaign titled We Don't Care is a public awareness project structured through high-contrast visual vignettes. The work employs a monochrome aesthetic, utilising raw cinematic framing and low-key chiaroscuro lighting to build a heavy, atmospheric narrative. The production was developed by agency partners Marcel and Amine Louadni, with production services by Dreamers. The campaign also features post-production contributions from Mikros and Time Based Arts, with sound design by Factory.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Public Awareness
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.