Meatable

Nov 2020

The brand identity for Meatable, executed by Koto, establishes a visual language that bridges the gap between laboratory science and pastoral imagery. The project integrates clean typography with photography of natural landscapes to convey the company’s focus on sustainable food production. Across print collateral, website design, and out-of-home advertising, the design system employs a minimalist aesthetic. Elements such as retro-inspired frames, bold serif fonts, and orange graphic accents appear alongside imagery of alpine meadows and cattle. Motion graphics and digital layouts further communicate the brand’s positioning through a combination of structured information and outdoor photography captured in natural light.

Horizontal, Commercial, Clean

Typography

CPG / Packaged Food