McVitties Nibbles: Scaredy Cat
Brand
Date
Dec 2024
Description
McVitties Nibbles presents 'Scaredy Cat', a commercial spot that captures a domestic moment between two friends on a sofa. As one viewer reacts to the tension of a horror film, the other remains focused on the snack, highlighting the product in a relatable home environment. Produced by Rush, the project utilizes live-action technique and warm lighting to frame the living room setting. The piece maintains a grounded aesthetic through its horizontal composition and intimate focus on character interaction.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Forest Green
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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