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McVitties Nibbles

Scaredy Cat
Date

Dec 2024

Description

McVitties Nibbles presents 'Scaredy Cat', a commercial spot that captures a quiet, domestic moment between two friends. The film highlights the brand within a familiar living room setting as the pair settles in to watch a horror movie. Produced by Rush, the project utilizes live-action technique to depict the contrasting reactions of the two leads as they navigate the film, focusing on the social and relaxed atmosphere of snack consumption. The visual approach leans into a warm aesthetic, reinforced by soft interior lighting to ground the scene.

Style

Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Color
Navy
Forest Green
Beige
Background

Living Room

Context

TVC / TV Commercial

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