McDonald's: WcDonald’s

Sep 2024

McDonald’s channels the long-standing anime trope of the ‘WcDonald’s’ restaurant, bringing the fictional brand to life through a multi-faceted campaign. The project centers on a series of traditionally animated sequences, reimagining the iconic golden arches flipped into a ‘W’ across various storefronts, signage, and packaging. Developed in collaboration with agency partner Wieden+Kennedy New York, the creative leans into classic Japanese animation aesthetics. The film blends vibrant, nostalgic visuals with high-energy sequences, moving between restaurant environments and product showcases. Post-production and sound design were handled by Joint, completing the immersive, animation-focused execution.

Vertical, Cinematic, Clean, Nostalgic

Animation

Advertising Campaign