McDonald's: Deal Drop - Nail Salon
Brand
Date
Jan 2025
Description
McDonald's Deal Drop campaign features a commercial spot created by Leo Burnett UK that highlights the integration of mobile engagement within a everyday service setting. The narrative centers on a nail salon, utilizing a visual language defined by cinematic lighting and intimate macro camera work. Produced by Outsider Editorial with post-production and VFX handled by STITCH London and Framestore, the film emphasizes tactile details like manicured hands and digital interaction. The project adopts a clean, moody aesthetic, focusing on the intersection of personal grooming rituals and the brand's digital app interface.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Macro, Natural light
Industries
Color
Cherry
Jet Black
Background
Salon
Context
TVC / TV Commercial
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