McDonald's
Deal Drop - Nail Salon
Brand
ProjectDeal Drop - Nail Salon
Date
Jan 2025
Description
McDonald's 'Deal Drop' commercial highlights the brand's digital app integration within a stylized, contemporary setting. Developed by Leo Burnett UK, the spot shifts away from traditional dining room imagery to focus on a high-detail nail salon environment. Technically, the execution leans into cinematic and moody lighting, utilizing precise macro camera work to capture intimate details of manicures and mobile interface interactions. Production was handled by Outsider Editorial, with post-production and VFX provided by STITCH London and Framestore.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Macro, Natural light
Industries
Fast Food
Color
Cherry
Jet Black
Background
Salon
Context
TVC / TV Commercial
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