Description

This commercial video for McDonald's Deal Drop campaign, created by Leo Burnett UK with production by Outsider Editorial and post-production by STITCH London and Framestore, opens with extreme macro shots of a long red acrylic fingernail and a close-up of an eye reflecting a red screen. The sequence transitions to a nail salon interior where multiple women are seated at manicure stations receiving nail treatments. A smartphone displaying the McDonald's app Deal Drop interface becomes the focal point as a customer taps the screen. The video features cinematic lighting, moody tones, and intimate macro camera work focusing on hands, rings, and manicured details in a salon environment.