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MasterFoods

Un-Mid Your Meal - Eden
Date

Jun 2026

Description

MasterFoods brings a playful energy to the home kitchen with its 'Un-Mid Your Meal' campaign. Created by agency and creative lead Max Cooper, the commercial features a quick-paced culinary transformation that shifts a standard meal into an elevated dining experience through the simple addition of seasoning. Produced by Haven’t You Done Well Productions, the spot utilizes a live-action technique to capture a vibrant, upbeat interaction between the two on-camera talents. The visual language leans into a clean, warm aesthetic, relying on energetic choreography and candid, expressive moments to communicate the product's function within a contemporary residential setting.

Style

Vertical, Commercial, playful, Warm, Clean

Techniques

Slow motion

Industries

CPG / Packaged Food

Color
Jet Black
Navy
Pure White
Background

Office

Context

TVC / TV Commercial

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