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BrandMas Vell
ProjectBrand Identity
Two side-by-side shots showing a beer glass on a table with striped shadows and a stack of business cards for Mas Vell.

Mas Vell Brand Identity 2021

Associated creatives

Ingrid Picanyol Studio
Ingrid Picanyol StudioGraphic Design

Tags

mas vell business cardsbusiness cardsmas vell brand identitybrand identitybeer glassglass of beerstationery design

Description

This brand identity project for Mas Vell, designed by Ingrid Picanyol Studio, showcases clean graphic design and typography applied to custom stationery and collateral. The composition features two panels displaying a pint of beer casting long shadows across a light-toned surface alongside a stacked pile of blue-inked business cards with detailed contact information. Warm, directional light creates striking caustic patterns and linear shadows that interact with the paper and glassware. The minimalist staging emphasizes tactile paper textures and precise serif lettering across all printed elements.

Style

Horizontal, Commercial, Warm, Clean, Tactile

Techniques

Typography, Natural light

Industries

Restaurants

Color

Cream (50%)
Cobalt (30%)

Background

Paper Texture

Context

Advertising Campaign, Website / Web