Torelló Mountain Film Festival

Jan 2022

The Torelló Mountain Film Festival brand identity project, developed by Ingrid Picanyol Studio, establishes a high-contrast visual language for the event. The design system utilizes a palette of vibrant orange, stark black, and white, anchored by clean, structured typography and geometric layouts. This aesthetic extends across print collateral and motion graphics, balancing technical event information with an adventurous, modern tone. The visual execution relies heavily on bold typographic hierarchies and modular grids. Print materials, produced by Gràfiques Copyset, feature screen-printed textures and stencil-like finishes, while motion pieces integrate rapid-cut live-action footage of mountain landscapes with layered motion graphics. The identity prioritizes graphic clarity for festival promotion, successfully applying a consistent and functional design language across varied media formats.

Graphic, Horizontal, Commercial

Typography

Festivals & Events

Advertising Campaign