Maryam Nassir Zadeh

Feb 2026

For the Maryam Nassir Zadeh RUN collection, designer Maryam Nassirzadeh leans into an evocative, domestic narrative that masterfully blurs the lines between commercial utility and high-fashion storytelling. Captured through the lens of photographer Paul Maffi, the campaign adopts a distinctly candid approach, utilizing natural light to ground the editorial imagery in an airy, sun-drenched realism. The visuals oscillate between intimate portraiture and quiet still life, where the collection’s vibrant accessories—including shimmering dual-toned handbags and minimalist ballet flats—are treated with the same atmospheric reverence as the subjects themselves. Featuring model Coco Gordon Moore, the series emphasizes a lived-in aesthetic, favoriting soft, diffused lighting and documentary-style compositions that highlight the interplay of texture across sheer-panelled sets, fringed fabrics, and speckled ceramics. By eschewing over-polished artifice in favor of deliberate, sharp-shadowed spontaneity, the project captures a modern, relaxed lifestyle that feels both aspirational and deeply personal. Whether focusing on the tactile quality of a garment or the subtle geometry of a space, the imagery maintains a cohesive, editorial minimalism. This collection effectively repositions the brand’s output within the context of a curated, everyday existence, inviting the viewer into a soft, monochromatic, and thoroughly considered world where every detail contributes to a singular, cohesive vision of contemporary style.

Lifestyle, Editorial

Natural light