Maryam Nassir Zadeh: RUN Collection

Feb 2026

For the Maryam Nassir Zadeh RUN collection, designer Maryam Nassirzadeh leans into an evocative, domestic narrative that masterfully blurs the lines between commercial utility and high-fashion storytelling. Captured through the lens of photographer Paul Maffi, the campaign adopts a distinctly candid approach, utilizing natural light to ground the editorial imagery in an airy, sun-drenched realism. The visuals oscillate between intimate portraiture and quiet still life, where the collection’s vibrant accessories—including shimmering dual-toned handbags and minimalist ballet flats—are treated with the same atmospheric reverence as the subjects themselves. Featuring model Coco Gordon Moore, the series emphasizes a lived-in aesthetic, favoriting soft, diffused lighting and documentary-style compositions that highlight the interplay of texture across sheer-panelled sets, fringed fabrics, and speckled ceramics. By eschewing over-polished artifice in favor of deliberate, sharp-shadowed spontaneity, the project captures a modern, relaxed lifestyle that feels both aspirational and deeply personal. Whether focusing on the tactile quality of a garment or the subtle geometry of a space, the imagery maintains a cohesive, editorial minimalism. This collection effectively repositions the brand’s output within the context of a curated, everyday existence, inviting the viewer into a soft, monochromatic, and thoroughly considered world where every detail contributes to a singular, cohesive vision of contemporary style.

Editorial, Warm, Clean, Vertical

Analogue / film, Natural light

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