Maryam Nassir Zadeh

Nov 2024

The Maryam Nassir Zadeh Fall 24 campaign presents a series of editorial portraits that highlight the collection's focus on material texture and minimalist design. Captured by photographer Paul Maffi, the imagery utilizes natural light and clean interior backdrops to emphasize the garments' silhouettes and color-blocked palettes. With creative direction from designer Maryam Nassirzadeh, the campaign adopts an analogue film aesthetic across both its lifestyle lookbook shots and interior editorials. The work leans into a warm, candid tone, capturing movement and architectural framing that ground the luxury pieces in an intimate, domestic setting.

Vertical, Clean, Editorial

Natural light

Designer Fashion

Lookbook