This collaborative promotional campaign from Marvel Studios' Loki and Hyundai features actor Tom Hiddleston navigating both cinematic environments and urban settings. The project bridges the narrative worlds of the Marvel Cinematic Universe with high-end automotive presentation.
Directed by the team at BULLITT, the production utilizes live-action technique and extensive VFX to integrate the signature Tesseract aesthetic with a silver Hyundai SUV. The visuals employ a high-contrast style that balances the golden hour lighting of outdoor street scenes with the clean, controlled atmosphere of museum dioramas.
