Marni
SS24 Volume 1 collection
Jan 2024
The SS24 Volume 1 collection campaign for Marni presents a sharp, editorial approach to luxury fashion. Captured in an industrial setting, the imagery focuses on geometric silhouettes and material contrast, set against stark concrete and exposed structural elements. Photographer Moni Haworth utilizes clear daylight and a monochrome palette to emphasize the collection's texture. Fashion editor Malcolm Mammone styles model Emily Krause in structured tailoring, with the aesthetic grounded by analogue film techniques. The composition is defined by clean, minimalist framing and high-contrast, natural light, centering on the interaction between the collection and its austere backdrop.
Editorial, Horizontal, Monochrome, Clean
Analogue / film, Natural light
Luxury Fashion Houses
Carpark
Advertising Campaign
