Marni

May 2024

For its High Summer 2024 campaign, Marni captures the essence of a sun-drenched season, grounding its high-fashion aesthetic in the raw, urban textures of Los Angeles. Under the vision of creative director Francesco Risso, the campaign leans into a deliberate interplay of light and shadow, utilizing warm, directional natural light to highlight the tactile complexity of the collection. The imagery, captured by photographer Colin Dodgson, moves away from traditional studio polish, favoring the grit of weathered green walls, rustic red brick, and industrial corrugated metal. This editorial approach allows the artisanal quality of Marni’s signature crochet pieces, patchwork knits, and sharp tailoring to resonate with an organic, lived-in energy. Stylist Carlos Nazario curates a vibrant, contemporary wardrobe that features bold chevron patterns and intricate floral details, perfectly balanced by the presence of models like Paloma Elsesser. The result is an evocative portrait series that channels a relaxed, summer-focused narrative while maintaining the brand's commitment to unconventional luxury. By embracing elements like cinematic framing and a golden hour color grade, the campaign feels both intimate and expansive. It serves as a masterclass in how minimalism can be infused with personality through texture and composition, effectively blending high-end fashion with a laid-back, aspirational lifestyle that feels distinctly current.

Lifestyle, Editorial, Vertical, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion