Marine Serre: Marine Serre S/S 2025 Archetype Campaign

May 2025

Marine Serre presents the Spring/Summer 2025 Archetype campaign, a series of studio-based images that highlight the brand’s signature crescent moon motifs and layered streetwear silhouettes. Photographed by Marc Hibbert, the campaign employs soft, diffused lighting and a neutral grey backdrop to maintain a clean, polished aesthetic across the collection. The project features fashion styling by Benoit Bethume, emphasizing contrast through a mix of graphic prints, ombré denim washes, and leather textures. The editorial focus channels contemporary design through tailored compositions, integrating elements such as moon-panelled bodices and vibrant typography. With hair by Ali Pirzadeh and makeup by Janeen Witherspoon, the campaign presents a refined visual narrative for the new season.

Vertical, Clean

Soft Light

Grey Seamless

Advertising Campaign