Marine Serre
Marine Serre S/S 2025 Archetype Campaign
May 2025
Marine Serre presents the S/S 2025 Archetype campaign, a project exploring the brand's signature motifs and contemporary streetwear silhouettes. Photographed by Marc Hibbert, the imagery employs clean, diffused studio lighting to emphasize the collection’s technical textures and gradient denim washes. The series features editorial and commercial compositions styled by Benoit Bethume. The campaign highlights a range of graphic apparel, including the recurring crescent moon motif and motor racing-inspired typography, presented against a neutral grey backdrop. The production captures a cohesive look across several studio portraits, utilizing a polished aesthetic to focus on the interplay of sheer overlays and layered leather.
Vertical, Clean
Soft Light
Designer Fashion
Grey Seamless
Advertising Campaign
Associated creatives
