MARFA

Jun 2025

MARFA’s SS 2025 collection campaign leans into an observant, editorial style, utilizing an analogue film aesthetic to ground the garments within textured urban and coastal settings. The project prioritizes tactile detail, pairing sheer layers, lace, and patterned knits against architectural backdrops of stucco, glass blocks, and weathered brick. Photographer Selim Soysal employs natural light to accentuate the collection’s warm, earthy palette and dimensional fabrics throughout the series. Fashion editor and stylist Carolina Vidal Levesque curates a look defined by sculptural accessories, including shell pendants and stacked bangles, which serve as recurring motifs across the collection. Model Agustina Sposato anchors the editorial, appearing in both full-length portraiture and candid architectural frames that emphasize the movement of the pieces. The campaign captures a nostalgic, retro mood, relying on consistent vertical framing and organic light to maintain a cohesive visual identity.