Marc Jacobs
What's in my bag?
Jun 2024
Marc Jacobs’ "What's in my bag?" campaign explores the intersection of personal identity and luxury accessories through a series of editorial flat-lays. The project features collaborations with cultural figures including Paris Hilton, Tinashe, Clairo, and Kim Petras, each curating a selection of personal essentials housed within the brand's signature translucent jelly tote bags. The series leans into a clean, minimalist aesthetic, utilizing top-down compositions and bright studio lighting to emphasize product texture and curation. Each image incorporates graphic typography and annotated text overlays to detail the contents of the bags, balancing an editorial sensibility with commercial clarity. The visuals were captured by photographer Corey Olsen with art direction by Jamie Reid.
Vertical, Commercial, Clean
Natural light
Luxury Fashion Houses
White Seamless
Advertising Campaign
