Marc Jacobs: What's in my bag?

Jun 2024

The "What's in my bag?" project for Marc Jacobs presents a series of flat-lay compositions that spotlight the brand’s transparent Jelly Snapshot bags. Each frame features curated personal essentials belonging to various personalities, including Paris Hilton, Tinashe, Clairo, and Kim Petras, arranged with meticulous precision. By utilizing clear graphic text callouts to identify each item, the series adopts a playful, editorial approach to product showcasing. Captured by photographer Corey Olsen with art direction by Jamie Reid, the campaign relies on a clean aesthetic characterized by consistent studio lighting and minimal, seamless backgrounds. This technique ensures that the focus remains on the textures and reflective surfaces of the accessories. These images combine commercial advertising photography with infographic-style typography to highlight the utility and style of the merchandise.

Vertical, Commercial, Clean

Natural light

White Seamless

Advertising Campaign