Marc Jacobs Daisy Wild 2026

Description

A promotional video showcasing a large outdoor installation for the Marc Jacobs Daisy Wild Eau So Intense fragrance. The footage features close-ups of natural chamomile flowers followed by a wide shot of a public square transformed with elaborate floral displays and a giant replica of the perfume bottle. People are seen gathering and interacting with the space under natural daylight. Backlash served as the agency for the project.