Marc Jacobs brings a nostalgic, outdoor aesthetic to the Daisy 2020 campaign. The commercial features a cast interacting in a sun-drenched meadow, blending live-action technique with an emphasis on natural light to highlight the fragrance bottle.
Produced by Partner Films New York, the visual narrative utilizes a clean, warm color palette that centers on white dresses and lush greenery to define the project's aesthetic identity within the fragrance market.
