Make My Money Matter: Benedict Lumberjack
Brand
Date
Dec 2024
Description
Make My Money Matter presents Benedict Lumberjack, a commercial campaign centered on a narrative performance by Benedict Cumberbatch. The spot utilizes a live-action technique to ground the subject within a minimalist, wood-lined sauna environment. Developed by Lucky Generals with production from Academy Films, the film employs warm ambient lighting to define the textures of the space. Post-production and sound design were handled by Black Kite and No.8ldn respectively, with editing support from The Quarry.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Pure White
Background
Spa
Context
Advertising Campaign
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