Make My Money Matter presents Benedict Lumberjack, a commercial campaign centered on a narrative performance by Benedict Cumberbatch. The spot utilizes a live-action technique to ground the subject within a minimalist, wood-lined sauna environment.
Developed by Lucky Generals with production from Academy Films, the film employs warm ambient lighting to define the textures of the space. Post-production and sound design were handled by Black Kite and No.8ldn respectively, with editing support from The Quarry.
