Make My Money Matter
Benedict Lumberjack
Brand
ProjectBenedict Lumberjack
Date
Dec 2024
Description
Make My Money Matter presents Benedict Lumberjack, a commercial campaign produced by Academy Films. The narrative features actor Benedict Cumberbatch within the confines of a wood-lined sauna, leaning into a warm, ambient aesthetic that emphasizes textures and natural light. Developed by agency Lucky Generals, the production utilizes live-action techniques to frame the actor in a sequence marked by low-angle shots and static composition. Post-production and sound design were managed by Black Kite and No.8ldn, with editing provided by The Quarry.
Style
Horizontal, Commercial, Warm
Industries
Investment & Wealth
Color
Jet Black
Pure White
Background
Spa
Context
Advertising Campaign
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