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Brand
Make My Money Matter
ProjectBenedict Lumberjack

Make My Money Matter Benedict Lumberjack 2024

Associated creatives

Lucky Generals
Lucky GeneralsAgency / Creative
Academy Films
Academy FilmsProduction
The Quarry
The Quarry
Black Kite
Black KitePost Production / VFX
No.8ldn
No.8ldnMusic / Sound

Tags

benedict cumberbatchbenedict cumberbatch in saunaman in saunablack slideswhite towel

Description

Benedict Cumberbatch appears in a commercial campaign for Make My Money Matter titled Benedict Lumberjack. The video opens with a low-angle shot panning across wooden slats and black slides worn by the actor. He sits inside a warm, wood-lined sauna, draped in a white towel with a second towel over his shoulder. Warm ambient lighting highlights the wood paneling and steam in the enclosed space. The campaign was created by agency Lucky Generals and produced by Academy Films.