Make My Money Matter Benedict Lumberjack 2024

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Benedict Cumberbatch appears in a commercial campaign for Make My Money Matter titled Benedict Lumberjack. The video opens with a low-angle shot panning across wooden slats and black slides worn by the actor. He sits inside a warm, wood-lined sauna, draped in a white towel with a second towel over his shoulder. Warm ambient lighting highlights the wood paneling and steam in the enclosed space. The campaign was created by agency Lucky Generals and produced by Academy Films.