Magliano

Jul 2024

The Magliano Fall 2024 ad campaign serves as a masterclass in atmospheric storytelling, bridging the gap between traditional luxury fashion and an evocative, cinematic sensibility. Under the vision of creative director Luca Magliano, the project eschews conventional industry tropes in favor of an intimate, character-driven narrative. Photographed by Camille Vivier, the editorial collection leans into a sophisticated mix of portraiture and lifestyle imagery that feels both raw and meticulously staged. The campaign employs a diverse range of techniques, blending the sharp precision of studio strobe lighting with the nostalgic, tactile quality of 35mm film. Whether through moody low-key and chiaroscuro compositions or high-contrast black-and-white portraiture, each frame emphasizes deep textural details—from faux-fur shrugs and fuzzy-knit sweaters to delicate floral upholstery. Stylist Elisa Voto curates a wardrobe that balances architectural tailoring with subversive, casual layers, while the hair and makeup work by Louis Ghewy and Patrick Glatthaar, respectively, lends an edgy, polished finish to the diverse cast selected by Julia Asaro. By anchoring the collection in minimalist, often stark settings, the project allows the interplay of light, shadow, and human expression to take center stage. Ultimately, the campaign reads as a poignant study of individual identity, utilizing editorial minimalism to transform everyday poses into sculptural, high-fashion statements that feel entirely authentic.

Vertical, Editorial, Vertical, Editorial

Luxury Fashion Houses, Fashion