Magliano

Jun 2026

The Magliano SS26 campaign, titled Lele, masterfully leans into an intersection of raw humanity and high-fashion editorialism, grounding the brand's latest collection within the organic textures of the natural world. Through the lens of photographer Jo Fetto, the project avoids the polished sterility often associated with luxury fashion houses, opting instead for a visceral, cinematic exploration of the human form. Featuring model Valentino Pavesi, the imagery captures a deliberate dialogue between intricate body art and the ethereal, shifting elements of sun-dappled water and dense forest landscapes. The series utilizes natural light and the honest grain of 35mm film to emphasize the interplay of skin, light, and movement, turning a portrait-heavy approach into something deeply immersive. Whether showcasing the distressed textures of denim or the industrial sheen of metallic jewelry, the styling remains anchored by a rugged, authentic intimacy. By placing the subject in shallow riverbeds and sun-filtered woods, the campaign achieves a sense of quiet stillness that highlights the brand's unique design language. This lifestyle-oriented approach creates a cohesive narrative that feels both deeply personal and globally resonant, proving that true luxury lies in the raw, unfiltered connections between the subject, the clothing, and the environment they inhabit.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion