MacBook Air
TABS
Brand
ProjectTABS
Date
Mar 2026
Description
MacBook Air's 'TABS' campaign demonstrates the device's utility in high-intensity creative workflows. The film focuses on the interplay between a user's tactile interaction with the hardware and the complex design interfaces displayed on screen, emphasising performance through live-action technique and a clean aesthetic. Produced by BUCK USA, the advertisement captures a professional home office setting. The editorial pace reflects the speed of the software being utilised, with post-production and VFX handled by Company 3 LA and sound design provided by Barking Owl and Model Citizen Creative.
Style
Horizontal, Commercial, Warm, Clean
Industries
Consumer Electronics
Color
Silver
Camel
Background
Home Office
Context
TVC / TV Commercial
Associated creatives
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