WHOOP

Jul 2026

WHOOP presents In The Blood, a biographical commercial film exploring the intersection of professional athletic performance and biometric data. The project follows Cristiano Ronaldo through a narrative that juxtaposes his high-energy soccer career with intimate moments of personal preparation. Produced with creative input from Flower Shop and Bright Young Things, the film utilizes cinematic lighting and desaturated color grading to ground the storytelling. The technical execution blends live-action cinematography with motion graphics, highlighting the athlete's interaction with performance statistics alongside traditional locker room imagery. Sound design and music composition were provided by Nancy Edmondson and Barking Owl, while Company 3 NY managed the post-production and visual effects.

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Basketball