WHOOP

In The Blood

Brand

Date

Jul 2026

Description

WHOOP presents 'In The Blood,' a biographical sports commercial featuring professional athlete Cristiano Ronaldo. The film navigates the intersection of personal ambition and rigorous performance training, bridging intimate moments with high-energy athletic sequences. The project leans into a cinematic narrative through desaturated color grading and dramatic lighting, contrasted by warm, locker-room settings. The piece integrates live-action technique with motion graphics to display biometric performance data, grounding the storytelling in the brand's analytical focus. Creative development was led by Flower Shop and Ben Conway, with production supported by Bright Young Things and 24/7. Post-production and VFX were managed by Company 3 NY, featuring a soundscape composed by Nancy Edmondson and Barking Owl.

Style

Horizontal

Industries

Basketball

Color

Crimson

Jet Black