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Take 5 Oil Change: "LaLuz" :30

Date

Apr 2026

Description

Take 5 Oil Change highlights the customer experience in this 30-second commercial spot, "LaLuz." The narrative focuses on the immediate transition from dashboard warning lights to service intervention, emphasizing the quick-turn nature of the automotive maintenance experience. The production utilizes live-action technique and a saturated color palette to showcase the service bay environment. Creative direction and agency oversight were provided by Dagger.

Style

Horizontal, Commercial, Saturated

Context

TVC / TV Commercial

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