Luncheon Magazine: Scenes From a Fictional Play

May 2025

Scenes From a Fictional Play is a high-concept fashion editorial for Luncheon Magazine, captured by photographer William Waterworth. The series leans into the aesthetics of classical theatre, utilizing a mix of raw, industrial warehouse spaces and custom-built, minimalist wooden box sets to create a narrative, diorama-like atmosphere. The project emphasizes historical silhouettes and textured garments through a lens of surreal staging. The visual execution relies on the interplay between stark architectural lines and organic, earthy elements like soil-covered floors and scattered props. Through the use of analogue film and natural light, the imagery retains a soft, granular quality that highlights the deliberate costume choices and intricate set designs by Rory Mullen. Fashion styling by Rebecca Perlmutar anchors the editorial in a timeless, dramatic space, supported by the deliberate hair styling of Laurence Walker and makeup artistry from Charlie Murray. Casting by Nachum Shonn brings the ensemble cast into this carefully constructed, stage-like environment.

Editorial, Clean, Horizontal

Analogue / film, Natural light

Set-dressed

Editorial