Two models posing in a salon setting, featuring a black gown with pink puffed sleeves and pink trousers.

Model holding a silver motorcycle helmet wearing a flared metallic silver garment against a panelled wall

Two women lying on a large white bed wearing sheer sleeveless dresses in a domestic bedroom setting.

Two models standing on an urban street in tailored clothing, photographed by Alex Huanfa Cheng for Luncheon Magazine SS26.

Model with dark hair reclining on a pink sofa wearing a patterned pink dress and white socks

Portrait of a black male model wearing a dark structured hat against a dark background for Luncheon Magazine SS26.

Long-haired model seated on a balcony holding a stuffed alligator, wearing a blue velvet jacket and snakeskin pants.

Model wearing a pink vest and sheer white veil seated at a table with a cocktail glass for Luncheon Magazine SS26.

Model with long dark hair wearing a long pink sheer dress sitting on a white sofa in a room with paneled doors.

Portrait of a woman with dark hair and fringe seated against a muted pink background for Luncheon Magazine SS26.

Model standing on cobblestone holding a large heart-shaped arrangement of eggs tied with a pink ribbon for Luncheon Magazine SS26.

Two women lying on a rumpled white bed in a bedroom featuring a radiator and soft natural light.

Model in a grey oversized suit jacket, white shirt, and pink tie standing before a Haussmann building exterior

Luncheon Magazine LUNCHEON SS26 2026

About

LUNCHEON SS26 serves as a masterclass in modern editorial photography, blending high-concept fashion with an intimate, lived-in aesthetic. Across the series, photographer Alex Huanfa Cheng captures a narrative that fluctuates between the surreal and the mundane, utilizing natural light to ground the styling by Shotaro Yamaguchi. The project leans into a distinctive editorial minimalism, where architectural details—from ornate Parisian streetscapes to soft, minimalist interiors—act as a deliberate stage for sculptural silhouettes. With creative input from set designer Pierre-Alexandre Fillaire, the imagery emphasizes tactile texture, juxtaposing sheer tulle, metallic corsetry, and velvet against raw, organic elements like preserved wildlife and intricate egg displays. Featuring a diverse cast including models Isa Chagas and Mountaga Diop, the campaign excels in its use of analogue and medium format techniques to imbue the portraits with a cinematic, grainy depth. By weaving together high-fashion sensibilities with raw, candid moments, the visual storytelling feels both curated and effortlessly authentic. The interplay of soft, diffused lighting and unexpected compositions creates an atmosphere of quiet reflection, positioning this season’s editorial as a sophisticated exploration of identity and form. It is a refined, textured portrait of contemporary lifestyle fashion that manages to feel timeless despite its avant-garde tendencies, marking a definitive creative turn for the brand's evolving visual language.