Luncheon Magazine

May 2026

LUNCHEON SS26 serves as a masterclass in modern editorial photography, blending high-concept fashion with an intimate, lived-in aesthetic. Across the series, photographer Alex Huanfa Cheng captures a narrative that fluctuates between the surreal and the mundane, utilizing natural light to ground the styling by Shotaro Yamaguchi. The project leans into a distinctive editorial minimalism, where architectural details—from ornate Parisian streetscapes to soft, minimalist interiors—act as a deliberate stage for sculptural silhouettes. With creative input from set designer Pierre-Alexandre Fillaire, the imagery emphasizes tactile texture, juxtaposing sheer tulle, metallic corsetry, and velvet against raw, organic elements like preserved wildlife and intricate egg displays. Featuring a diverse cast including models Isa Chagas and Mountaga Diop, the campaign excels in its use of analogue and medium format techniques to imbue the portraits with a cinematic, grainy depth. By weaving together high-fashion sensibilities with raw, candid moments, the visual storytelling feels both curated and effortlessly authentic. The interplay of soft, diffused lighting and unexpected compositions creates an atmosphere of quiet reflection, positioning this season’s editorial as a sophisticated exploration of identity and form. It is a refined, textured portrait of contemporary lifestyle fashion that manages to feel timeless despite its avant-garde tendencies, marking a definitive creative turn for the brand's evolving visual language.

Editorial

Natural light