LUNA Bar
Work
Brand
ProjectWork
Date
May 2026
Description
LUNA Bar brings a fresh focus to its snack range in this commercial spot, featuring Jessica Alba. The film uses a warm, clean aesthetic to anchor its messaging, moving from direct-to-camera dialogue to dynamic product close-ups. Developed alongside DAVID Miami, the commercial highlights the brand's lemon-zest variety through live-action technique and a high-contrast gradient backdrop. The work centers on the product's core ingredients, pairing shots of fresh citrus and oats with the snack bar itself.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Color
Navy
Golden Yellow
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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