LUNA Bar
The LUNA Brand Debuts New “Easy to Love” Campaign Starring Jessica Alba as Brand Fan Turned Ambassador
Brand
Date
May 2026
Description
LUNA Bar introduces its latest campaign, "Easy to Love," marking a creative partnership with Jessica Alba as the brand's ambassador. The project leans into a warm aesthetic, utilizing live-action techniques to bridge the gap between lifestyle portraiture and product-focused commercial content. Developed by DAVID Miami, the visual narrative shifts from stylized, sunset-hued portraits of Alba to bright, high-key studio shots of the brand's core ingredients. The vertical format prioritizes a clean, direct presentation of the product, pairing citrus motifs with oat textures to emphasize the brand's packaged food identity.
Style
Vertical, Commercial, Warm
Industries
CPG / Packaged Food
Color
Navy
Background
Sunset Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.