LUNA Bar: LemonZest
Brand
Date
May 2026
Description
LUNA Bar enters the beauty and cosmetics space with the LemonZest campaign, a commercial project featuring Jessica Alba. Directed by DAVID Miami, the production highlights the product within a bright studio environment, leaning into a clean, commercial aesthetic. The live-action technique captures Alba in a relaxed, behind-the-scenes setting. The campaign focuses on the interaction between the product and its subject, utilizing soft interior illumination to maintain a high-key visual profile.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Navy
Golden Yellow
Background
Office
Context
TVC / TV Commercial
Associated creatives
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