lululemon: LULULEMON S/S 25 MENS CASUAL

Apr 2025

Lululemon S/S 25 Mens Casual presents an outdoor-focused campaign spotlighting the brand's latest apparel range. Captured by photographer Ricky Alvarez, the imagery utilizes natural light to frame a series of active and lifestyle sequences, featuring model Gun Lee in various coastal and urban settings. The execution leans into a clean editorial aesthetic, emphasizing movement and texture through layered knitwear and athletic ensembles. Fashion editor and stylist Adam Winder defines the collection’s casual tone, balancing structured menswear pieces with functional sportswear elements. The project maintains a consistent warm-toned palette, relying on golden hour and open-air environments to highlight the versatility of the apparel.

Vertical, Warm

Natural light

Advertising Campaign