lululemon

Apr 2025

Lululemon S/S 25 Mens Casual campaign highlights the brand's latest collection through a series of dynamic outdoor portraits and action-oriented lifestyle shots. The imagery channels a relaxed yet active aesthetic, featuring models in coastal and urban environments that emphasize movement and functionality. The production captures the collection’s textured knits and athletic staples through a bright, clean lens. Photographer Ricky Alvarez leads the visual execution, utilizing warm, natural light to define the silhouettes and textures of the apparel. The series is grounded by fashion styling from Adam Winder, who balances casual daywear with performance-ready pieces. Model Gun Lee fronts the campaign, appearing in various settings from sandy shorelines to city stairs, showcasing the versatility of the menswear range.

Vertical, Warm

Natural light

Sportswear

Advertising Campaign