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Smiling man shielding eyes with hand wearing dark t-shirt and white crossbody strap against clear blue sky

lululemon LULULEMON S/S 25 MENS CASUAL 2025

Associated creatives

Tags

Description

This portrait from the Lululemon spring summer 2025 menswear casual campaign features a smiling model outdoors under a clear blue sky. The subject wears a dark short-sleeved t-shirt with light-colored trim and a pale crossbody bag strap crossing his torso. Natural sunlight illuminates the scene from the side, casting warm highlights across his face and arm as he raises a hand to shield his eyes. The shot was captured by photographer Ricky Alvarez with fashion styling by Adam Winder.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (70%)
Cream (30%)

Background

Clear Sky

Context

Advertising Campaign