lululemon LULULEMON S/S 25 MENS CASUAL 2025

Description

This dynamic campaign image for Lululemon captures a male model mid-stride as he leaps up an outdoor set of concrete stairs. Styled for the spring/summer menswear collection by Adam Winder and photographed by Ricky Alvarez, the subject wears a black athletic t-shirt, matching shorts, light blue socks, and white sneakers, with a backpack slung over one shoulder. He holds his hand up near his face while bounding upward against the exterior wall of a light-colored residential building. Natural daylight casts sharp shadows across the steps and facade, accentuating the candid, action-oriented energy of the shoot.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign